Photo of the Week: Crafting New Opportunities in India

June 04, 2014

An entrepreneur builds a thriving business with TechnoServe’s assistance.

Mala Giridhar (left), a clinical psychologist, launched the crafts business Chetana in order to create opportunities for people with mental disabilities in her southern Indian community. But while she understood the benefits of providing her employees with meaningful work, she knew little about building a business. So in 2009, Mala entered a TechnoServe business plan competition. She received training on business fundamentals and was selected as one of five winners to receive seed capital to put her business plan into action.

Today, Chetana employs 20 people in the workshop and an additional 40 women who work from their homes. “What everyone needs,” Mala says, “is an opportunity to do what we are capable of doing.”

Learn more about Chetana.

 

Related Blog Posts

 

World Food Day: Increasing Food Crops and Incomes in India

World Food Day: Increasing Food Crops and Incomes in India

The Kellogg Company and TechnoServe are helping smallholder farmers increase yields of wheat, soy, and other food crops for a more profitable and food secure future.

Women-led Farms and Producer Organizations are Recreating the Litchi Value Chain in India

Women-led Farms and Producer Organizations are Recreating the Litchi Value Chain in India

In honor of International Day of the Rural Woman, we are celebrating Geeta Devi and the women of Muzaffarpur, who trained to improve their farming businesses, increase their yields, and negotiate better contracts for a more transparent and profitable value chain.

Turning Cycles of Poverty into Cycles of Prosperity with Seeds

Turning Cycles of Poverty into Cycles of Prosperity with Seeds

TechnoServe seed projects offer simple solutions to the barriers women face when adopting best practices and offer inclusive growth for farming communities.