Photo of the Week: Crafting New Opportunities in India
June 04, 2014
An entrepreneur builds a thriving business with TechnoServe’s assistance.
Mala Giridhar (left), a clinical psychologist, launched the crafts business Chetana in order to create opportunities for people with mental disabilities in her southern Indian community. But while she understood the benefits of providing her employees with meaningful work, she knew little about building a business. So in 2009, Mala entered a TechnoServe business plan competition. She received training on business fundamentals and was selected as one of five winners to receive seed capital to put her business plan into action.
Today, Chetana employs 20 people in the workshop and an additional 40 women who work from their homes. “What everyone needs,” Mala says, “is an opportunity to do what we are capable of doing.”
Learn more about Chetana.
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