Photo of the Week: A Better Banana in Kenya
February 01, 2013
Rosemary Muthomi sorts through bananas with an employee at her business, Meru Greens Horticulture.
Rosemary Muthomi (left) sorts through bananas with an employee at her business, Meru Greens Horticulture. Rosemary and her husband, Gerald, started Meru Greens in their central Kenyan community to give smallholder farmers an opportunity to sell their produce for a better price.
Beginning in 2004, TechnoServe helped Meru Greens identify a promising market opportunity for high-quality bananas. Our advisors showed the company’s workers and suppliers techniques for producing bananas more efficiently and profitably. Meru Greens has thrived, more than doubling its purchases from smallholder farmers and growing its sales fivefold. Today, the company employs nearly 160 people and buys products from 4,300 farmers.
Learn more about our work with Meru Greens.
Related Blog Posts
As 11 million young people enter the African workforce each year, the STRYDE program is training schools to give students the tools and the confidence they need to create their own jobs through innovative enterprise development.
For global entrepreneurship week, we talked with TechnoServe’s Global Director of Entrepreneurship, Juan Carlos Thomas, about leveraging learning opportunities to improve the efficiency, replicability, and sustainability of enterprise development initiatives.
Continents apart, a bakery owner in Kenya and a food scientist in Minnesota team up to develop delicious new products that boost nutrition for local communities.