Photo of the Week: A Better Banana in Kenya
February 01, 2013
Rosemary Muthomi sorts through bananas with an employee at her business, Meru Greens Horticulture.
Rosemary Muthomi (left) sorts through bananas with an employee at her business, Meru Greens Horticulture. Rosemary and her husband, Gerald, started Meru Greens in their central Kenyan community to give smallholder farmers an opportunity to sell their produce for a better price.
Beginning in 2004, TechnoServe helped Meru Greens identify a promising market opportunity for high-quality bananas. Our advisors showed the company’s workers and suppliers techniques for producing bananas more efficiently and profitably. Meru Greens has thrived, more than doubling its purchases from smallholder farmers and growing its sales fivefold. Today, the company employs nearly 160 people and buys products from 4,300 farmers.
Learn more about our work with Meru Greens.
Related Blog Posts
While innovating solutions to timber waste, TechnoServe and its partners unlock an opportunity for a renewable energy power plant with enormous potential for both environmental and social benefits.
Can simple business solutions make conservation profitable for smallholder farmers?
Building on past successes has helped TechnoServe's Crescer program and the entrepreneurs it supports to improve strategies for stronger community economies.