Photo of the Week: A Better Banana in Kenya

February 01, 2013

Rosemary Muthomi sorts through bananas with an employee at her business, Meru Greens Horticulture.

Rosemary Muthomi (left) sorts through bananas with an employee at her business, Meru Greens Horticulture. Rosemary and her husband, Gerald, started Meru Greens in their central Kenyan community to give smallholder farmers an opportunity to sell their produce for a better price.

Beginning in 2004, TechnoServe helped Meru Greens identify a promising market opportunity for high-quality bananas. Our advisors showed the company’s workers and suppliers techniques for producing bananas more efficiently and profitably. Meru Greens has thrived, more than doubling its purchases from smallholder farmers and growing its sales fivefold. Today, the company employs nearly 160 people and buys products from 4,300 farmers.

Learn more about our work with Meru Greens.

 

Related Blog Posts

 

Bigger Harvests, Brighter Horizons in Ghana

Bigger Harvests, Brighter Horizons in Ghana

TechnoServe helped to show how a new way of working with the supply chain can unlock the potential of Ghana’s smallholder farmers.

The Future of Chocolate

The Future of Chocolate

As demand for cocoa outpaces supply, smallholder farmers hold the key to ensuring a sweet and sustainable future for chocolate.

A Fresh Approach for Smallholder Coffee Farmers

A Fresh Approach for Smallholder Coffee Farmers

A new Initiative for Smallholder Finance briefing highlights TechnoServe’s success in building a sustainable model to boost the income of family farmers in East Africa.