Photo of the Week: A Better Banana in Kenya

February 01, 2013

Rosemary Muthomi sorts through bananas with an employee at her business, Meru Greens Horticulture.

Rosemary Muthomi (left) sorts through bananas with an employee at her business, Meru Greens Horticulture. Rosemary and her husband, Gerald, started Meru Greens in their central Kenyan community to give smallholder farmers an opportunity to sell their produce for a better price.

Beginning in 2004, TechnoServe helped Meru Greens identify a promising market opportunity for high-quality bananas. Our advisors showed the company’s workers and suppliers techniques for producing bananas more efficiently and profitably. Meru Greens has thrived, more than doubling its purchases from smallholder farmers and growing its sales fivefold. Today, the company employs nearly 160 people and buys products from 4,300 farmers.

Learn more about our work with Meru Greens.

 

Related Blog Posts

 

Transparent Cocoa Value Chains Mean Better Livelihoods for Farmers in Côte d’Ivoire

Transparent Cocoa Value Chains Mean Better Livelihoods for Farmers in Côte d’Ivoire

TechnoServe is working with chocolate manufacturer CÉMOI to train cocoa cooperatives in the business and management skills they need to produce high-quality cocoa and generate profits for their farmer members.

Four Reasons to Feel Good About Your Cup of Coffee on Earth Day

Four Reasons to Feel Good About Your Cup of Coffee on Earth Day

In Ethiopia, TechnoServe is working with Nespresso’s AAA Sustainable Quality Program to build a coffee sector that is sustainable and prosperous for local farmers and ecosystems.

TechnoServe’s Global Advisory Council Celebrates 50 Years of Business Solutions to Poverty in Ghana

TechnoServe’s Global Advisory Council Celebrates 50 Years of Business Solutions to Poverty in Ghana

Yasmine Mahdavi, member of TechnoServe's Global Advisory Council, reflects on the group's visit to TechnoServe projects working to build strong, formal markets in Ghana, the country that helped to inspire TechnoServe's foundation 50 years ago.