Photo of the Week: A Better Banana in Kenya

February 01, 2013

Rosemary Muthomi sorts through bananas with an employee at her business, Meru Greens Horticulture.

Rosemary Muthomi (left) sorts through bananas with an employee at her business, Meru Greens Horticulture. Rosemary and her husband, Gerald, started Meru Greens in their central Kenyan community to give smallholder farmers an opportunity to sell their produce for a better price.

Beginning in 2004, TechnoServe helped Meru Greens identify a promising market opportunity for high-quality bananas. Our advisors showed the company’s workers and suppliers techniques for producing bananas more efficiently and profitably. Meru Greens has thrived, more than doubling its purchases from smallholder farmers and growing its sales fivefold. Today, the company employs nearly 160 people and buys products from 4,300 farmers.

Learn more about our work with Meru Greens.

 

Related Blog Posts

 

Market-wide Transformation for Cattle Feed in Kenya

Market-wide Transformation for Cattle Feed in Kenya

How the Kenya Market Assistance Program spurred widespread change in the commercial fodder market for dairy cattle.

Women Cultivate Backyard Bounty

Women Cultivate Backyard Bounty

Women in Rajasthan, India, are using kitchen gardens to improve their families’ nutrition while redefining their role in the household.

Video: William Warshauer on Sustainable Value Chains

Video: William Warshauer on Sustainable Value Chains

TechnoServe’s President and CEO talks with Devex about the key elements of creating commercially viable, sustainable supply chains.