Photo of the Week: A Better Banana in Kenya
February 01, 2013
Rosemary Muthomi sorts through bananas with an employee at her business, Meru Greens Horticulture.
Rosemary Muthomi (left) sorts through bananas with an employee at her business, Meru Greens Horticulture. Rosemary and her husband, Gerald, started Meru Greens in their central Kenyan community to give smallholder farmers an opportunity to sell their produce for a better price.
Beginning in 2004, TechnoServe helped Meru Greens identify a promising market opportunity for high-quality bananas. Our advisors showed the company’s workers and suppliers techniques for producing bananas more efficiently and profitably. Meru Greens has thrived, more than doubling its purchases from smallholder farmers and growing its sales fivefold. Today, the company employs nearly 160 people and buys products from 4,300 farmers.
Learn more about our work with Meru Greens.
Related Blog Posts
In Ethiopia, TechnoServe is working with Nespresso’s AAA Sustainable Quality Program to build a coffee sector that is sustainable and prosperous for local farmers and ecosystems.
Yasmine Mahdavi, member of TechnoServe's Global Advisory Council, reflects on the group's visit to TechnoServe projects working to build strong, formal markets in Ghana, the country that helped to inspire TechnoServe's foundation 50 years ago.
Recognizing that women make up more than half of Uganda's agricultural labor force, AB InBev partnered with TechnoServe to help women farmers access the agricultural and business knowledge they need to build profitable farms and a sustainable supply chain for AB InBev subsidiaries in the country.