Photo of the Week: Women Join Together for Better Futures
March 09, 2012
In Honduras, TechnoServe is helping a group of indigenous women to cultivate and sell roses and carnations through the Floricultura El Clavel cooperative.
A group of indigenous women of Lenca ethnicity host TechnoServe Marketing and Communications Manager Andrew Eder (in yellow) at their greenhouse in Intibucá, Honduras. TechnoServe is helping these women to cultivate and sell roses and carnations through the Floricultura El Clavel cooperative.
In 2009, TechnoServe began working with the cooperative to show its 12 members crucial business and agronomic practices. With funding from the U.S. Department of Agriculture, TechnoServe helped the women build a greenhouse to grow roses. With our assistance, the women improved their productivity and connected to better markets. They more than doubled their average sale price while lowering their cost of production.
The improvements have led to greater income for women like Presentación Nolasco (far left), who now earns about $50 a month from the flower business. Presentación now can buy more nutritious food and get necessary health care for her family. The income has also given Presentación more influence in household decisions.
“We are better off because we can help our families,” Presentación says. “We are very excited that TechnoServe came to our cooperative and worked together with us. And we are going to continue working because this is our future.”
Related Blog Posts
In honor of International Day of the Rural Woman, we are celebrating Geeta Devi and the women of Muzaffarpur, who trained to improve their farming businesses, increase their yields, and negotiate better contracts for a more transparent and profitable value chain.
In honor of Coffee Day, we are celebrating the stories of farmers like Blanca Rosa, who helped her community to overcome leaf rust and to create more profitable and sustainable coffee livelihoods.
Women play a central, though often "invisible," role in Colombian coffee production. Here's how The Coca-Cola Foundation and TechnoServe are partnering to improve the access of 11,000 women to the services and training they need to run their coffee farms as a business.