Photo of the Week: Women Create Opportunities in Guatemala

January 06, 2012

El Petén has long been one of Guatemala’s poorest areas despite its bounty of natural resources. Gladis Rodriguez recognized the opportunity to use a product found in her community to address both poverty and malnourishment. The answer lay in something highly valued by her Mayan ancestors: the Ramon nut.

El Petén has long been one of Guatemala’s poorest areas despite its bounty of natural resources. Gladis Rodriguez recognized the opportunity to use a product found in her community to address both poverty and malnourishment. The answer lay in something highly valued by her Mayan ancestors: the Ramon nut.

In 2006, she and her friends established Alimentos NutriNaturales, a women-run organization aiming to harvest, process and commercialize Ramon nut food products. TechnoServe recognized the potential for Gladis’ vision and invited her group to participate in Idea Tu Empresa, a national business plan competition. As finalists, Gladis and her team were awarded with $10,000 in seed capital and one-on-one consulting from a seasoned business advisor. The assistance helped Alimentos NutriNaturales to improve its business and create jobs for poor women in the community.

Learn more about Gladis and Alimentos NutriNaturales.

 

Related Blog Posts

 

Cashing in on Chips in Kenya

Cashing in on Chips in Kenya

Hannah Karanja seized an opportunity to add value to potato products; now she's working with TechnoServe to expand her business.

Following in Her Father’s Footsteps

Following in Her Father’s Footsteps

How TechnoServe supported a long-time family business in the transition of ownership from father to daughter

Three Unorthodox Lessons for Latin America’s Entrepreneurs

Three Unorthodox Lessons for Latin America’s Entrepreneurs

TechnoServe's global entrepreneurship director challenges conventional wisdom about how to help businesses grow.