Photo of the Week: Rethinking Mangoes in Uganda

October 26, 2012

Sam Koole, chairman of the Kainja Mango Farmers Association, remembers a time only a few years ago when the fruit from the Sena, a variety of mango native to eastern Uganda, was left to rot on the ground. Since launching Project Nurture in 2010, local farmers are no longer taking the Sena for granted.

Sam Koole, chairman of the Kainja Mango Farmers Association, remembers a time only a few years ago when the fruit from the Sena, a variety of mango native to eastern Uganda, was left to rot on the ground. “We never knew the value of our mangoes,” he says. “There was never a market for them, so we would just let them fall down on their own.”

Since launching Project Nurture in 2010, TechnoServe has helped demonstrate to buyers that the fruit is valuable for its sweet juice and rich color, and local farmers are no longer taking the Sena for granted. “Now instead of felling the trees for firewood, [we] are planting new ones,” Sam reports.

Project Nurture, a partnership with The Coca-Cola Company and the Bill & Melinda Gates Foundation, aims to help 54,000 small-scale mango and passion fruit farmers in Kenya and Uganda double their income. In addition to identifying new market opportunities, TechnoServe advisors are working with farmers to improve productivity and develop strong farmer business groups, allowing farmers to market and sell their fruit collectively.

Read more about our work with Project Nurture.

 

Related Blog Posts

 

Market Linkages and Value Chain Interventions Bring Hope to India’s Remote Communities

Market Linkages and Value Chain Interventions Bring Hope to India’s Remote Communities

In India, Technoserve is working in remote villages to directly connect them with formal markets for the first time, creating a sustainable, prosperous value chain for indigenous non-timber forest products.

Pledge to Fortify Nigeria’s Future

Pledge to Fortify Nigeria’s Future

Business and government leaders gathered in Lagos, Nigeria, to pledge their commitment to improve the country’s nutrition, health, and economic development through food fortification.

From Produce to Profits: How Mobile Technology Is Strengthening the Livelihoods of Spinach Growers

From Produce to Profits: How Mobile Technology Is Strengthening the Livelihoods of Spinach Growers

In East Africa, TechnoServe is testing innovative models for creating a profitable agribusiness that builds wealth in small farming communities. For smallholder farmers in Kenya, an out-grower model integrating information and communication technology has the potential to double their incomes.